Strategy Projects IONS BRAND STRATEGY & CREATIVE DIRECTION | Select Examples Positioning statement Brand pillars Project completed through House of Who The “big idea” Look and feel narrative The” interlock” diagram Look and feel rationale ONDUO BRAND STRATEGY & CREATIVE DIRECTION | Select Examples Short mission statement Full mission statement Project completed through House of Who Positioning statement Logo design Value proposition Vision SDL BRAND STRATEGY & CREATIVE DIRECTION | Select Examples Brand identity print mockup Positioning statement Nomenclature Project completed through House of Who Brand identity web mockup Feature positioning Corporate boilerplate Logo design Messaging Event brand expression CIENA NOMENCLATURE Project completed through House of Who