1
2
3
“Those who write clearly have readers; those who write obscurely have commentators.”
- Albert Camus
When Addis Creson underwent a brand refresh, their website was the primary touchpoint used to broadcast their new identity. I created messaging that balanced 20+ years of brand equity with a modern tone, making them more competitive in the consulting marketplace.
Capabilities | Areas of Focus | When We Are Needed | Team Biographies | Case Study: Lithium | Case Study: Nano-Tex | Case Study: Coyuchi
As an emerging business consultancy, Great Monday needed to clarify their brand meaning and market position to strategically expand their client base. I created pithy, inspiring copy for their website that helped both employees and clients better understand the business:
With $8 million in series A funding, StrongLoop needed to ensure their new brand had the support of their developer community. I helped define the Node Republic sub-brand with copy that would engage node.js developers of all levels of expertise: