Productivity tricks are as cheap as buying an app these days, but we still haven’t cracked the code on getting and keeping employees motivated. [...]
Brand managers, listen up. Avoid the nightmare of wrangling your company's content by starting with a content strategy, and make your customers — and your boss — very happy. [...]
“Those who write clearly have readers; those who write obscurely have commentators.”
- Albert Camus
When Addis Creson underwent a brand refresh, their website was the primary touchpoint used to broadcast their new identity. I created messaging that balanced 20+ years of brand equity with a modern tone, making them more competitive in the consulting marketplace.
As an emerging business consultancy, Great Monday needed to clarify their brand meaning and market position to strategically expand their client base. I created pithy, inspiring copy for their website that helped both employees and clients better understand the business:
With $8 million in series A funding, StrongLoop needed to ensure their new brand had the support of their developer community. I helped define the Node Republic sub-brand with copy that would engage node.js developers of all levels of expertise:
“Description begins in the writer’s imagination, but should finish in the reader’s.”
- Stephen King
Houzz.com is the ultimate home decor resource for getting inspired and sourcing the perfect pieces. Faced with a diverse array of offerings spanning decades and aesthetics, I wrote aspirational, design-oriented product copy that helped customers see how items would fit into the context of their own homes.
“Writing and reading decrease our sense of isolation. They deepen and widen and expand our sense of life: they feed the soul.”
- Anne Lamott
What happens when you forgo your reputation, meaning, and equity? Product still sells, but at a fraction of the price. By proving that his artwork is cheap out of context, Banksy also proved the opposite: his name alone is worth everything. [...]
Once all of your wedding planning is done, you still have one more choice to make--what type of beach honeymoon would you like? There is a different “perfect” beach for every type of bride and groom. [...]
Common sense says that you can’t give your product away for free and still expect to turn a profit. But more and more often, companies are playing the giving game — and they are winning big-time. [...]
Are you a Joan, Betty, or Megan? Simply throw on a vintage 60s frock, spend a little extra time on your ‘do, and you’ll look like you’ve like you’ve just stepped outside of the Sterling Cooper offices. [...]